Wednesday, October 01, 2014

Home News Netafim USA names director of sales and marketing

Netafim USA names director of sales and marketing

Supplier News

Mauricio Troche has been promoted to the position in the landscape and turf division.

| February 25, 2013

 

FRESNO, Calif. – Mauricio Troche has been promoted to national sales and marketing director of the Netafim USA landscape and turf division, announced Michael Dowgert, Netafim USA director of marketing.

Troche has more than 20 years of experience working in the landscape irrigation industry and will oversee Netafim’s nationwide staff of regional sales managers. He will direct all Netafim landscape and turf sales activities, interacting with distributorships, municipalities, landscape architects and contractors, and will also be responsible for initiating sales and marketing programs, new product introductions, education and training.

“Netafim USA is very pleased to announce Mauricio’s appointment,”
said Dowgert.

“His breadth of experience, industry and product knowledge, and his professional, personable manner will be outstanding assets as Netafim moves forward with expansion plans for innovative product development and enhanced market share,” Dowgert said.

Troche was most recently the Netafim California sales manager where he oversaw large distributor accounts and implemented a range of regional programs, including expanded customer training and product promotions, trade show activities and new channel marketing. Troche joined Netafim in 2010 as a District Sales Manager in southern California.

Prior to Netafim, Troche worked as an account manager for Rain Bird Corporation and as the San Diego area manager for Ewing Irrigation. He is a graduate of San Diego State University with a degree in Business Administration/Marketing.
 

Top news

Finding the right fleet

Focus on the jobs at hand when buying a new truck.

JDL acquires The Stockyard Horticultural Supply

John Deere Landscapes will now be able to increase its presence with the retail and wholesale nursery.

Ruppert Landscape hires business developer

Theresa Pickett will work out of the company's Frederick Landscape Management Branch.

PERC's propane videos show industry success

The Straight Talk Videos feature landscapers sharing real-world examples of advantages of propane.

Nemetschek Vectorworks releases 2015 software

The new version contains more than 100 updates and new features including cloud and mobile solutions.

x