Direct Solutions announced the launch of their new customer-facing website, www.aatdirectsolutions.com, Nov. 5.

The site launch begins the second phase of Direct Solutions’s branding efforts, building upon previous work to establish its identity within the Agrium Advanced Technologies’ organization.

The website launch follows the release of the company’s new tagline “Committed to Growth”, and a new logo, which the company says will reflect Direct Solutions’s forward momentum in the green industry markets.   

The development of the new website incorporated feedback from customers regarding their website experience.  The finished product reflects not only that feedback, but best practices in user experience and website development, along with the changes made to the Direct Solutions branding platform, according to the company.

The website introduction augments other new, customer-focused service elements at Direct Solutions, including a new “drop-by” warehouse location in Duluth, Ga., and an expanded product and equipment portfolio. Each element is reinforced by an industry-leading sales team and agronomists that support each and every purchase made at Direct Solutions.

For more, visit www.aatdirectsolutions.com.