BURLINGTON, Ontario – DynaSCAPE Software Corp, a provider of design and business management technology solutions to the professional landscape industry since 1998, announced the hiring of Joe Salemi as Marketing Manager.

Prior to DynaSCAPE, Salemi spent ten years with the Canadian Nursery Landscape Association (CNLA) as a member services and communications manager.

As marketing manager, Salemi will forge new paths by developing strategic relationships with key industry influencers, product partners and trade associations.

Salemi’s experience with CNLA was very broad-based from managing CNLA’s external communications, website, enews, publications, member services and programs, advertising and sponsorship, representing the organization at tradeshows, speaking at conferences and symposiums, and co-ordinating the CNLA National Awards of Landscape Excellence to facilitating strategic planning sessions.

“Adding Mr. Salemi to the team will help take DynaSCAPE to the next level. His expertise and industry knowledge are a tremendous asset to the company,” said Kirk Were, DynaSCAPE managing partner.

Salemi holds a Bachelor of Arts degree from Brock University in St. Catharines, Ontario where he concentrated on communications studies, marketing, and organization behavior. He received his Post Diploma Certificate in Human Resource Management from Mohawk College of Applied Arts and Technology in Hamilton, ON. Additionally, Salemi completed the Certified Association Executive program through the Canadian Society of Association Executives.