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Chevrolet and GMC unveil new pickups

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The 2014 Silverado and Sierra 1500 pickups feature new designs inside and out.

| December 13, 2012

       

DETROIT – Chevrolet and GMC today unveiled the all-new Silverado (left) and Sierra 1500 pickups. Among the many updates for 2014 are new designs inside and out for each brand; a trio of EcoTec3 engines that switch to four-cylinder mode to improve efficiency; and quieter, more comfortable, more functional cabs.


Chevrolet Silverado 1500. The new Silverado builds on Chevrolet’s 95 years of truck heritage.. Among the many updates for 2014 are a new trio of powerful, efficient EcoTec3 engines; a stronger, quieter, more comfortable cab; revised steering, suspension and brakes; ingenious solutions for managing cargo in the bed and true truck capability for towing and hauling.
 

“Our customers rely on their trucks to meet the day-to-day challenges of earning a living, running a business and taking care of their families,” said Mark Reuss, president, GM North America. “Chevrolet is committed to giving truck customers the most-refined, best-engineered pickups in the market.”
 

The 2014 Silverado will become part of Chevrolet’s three-truck portfolio, designed to let customers select the right truck for their needs. It joins the Silverado 2500 and 3500 HD pickups, which were new for the 2011 model year. Chevrolet is also developing an all-new Colorado midsize pickup, which will offer proven truck capability in a space- and fuel-efficient package.
 

GMC Sierra 1500. The all-new 2014 GMC Sierra 1500 full-size pickup is the most powerful, most advanced and most refined truck in the brand’s 110-year history. Sierra’s new exterior houses one of three all-new EcoTec3 engines, a fully updated cabin with available next-generation IntelliLink connectivity and other features designed for the most discerning truck owners.
 

“Our engineers and designers left nothing on the table when developing this latest Sierra pickup,” said Tony DiSalle, vice president of GMC Marketing. “These trucks have all the power and capability that’s expected in today’s market, excellent fuel efficiency, plus a lot of unexpected, purposeful features developed with truck owners in mind.”
 

From connectivity solutions, to a standard tie-down system in the rear, to the segment’s only standard projector beam headlamps, many premium features are found on each and every all-new Sierra.

 

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