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Lawns By Yorkshire cleaning up with New Jersey Devils

Industry News

The partnership extension features new Zamboni branding.

| February 5, 2013

NEWARK, N.J. – New Jersey and New York’s leading snow removal expert, Lawns By Yorkshire, is scoring a big assist on the ice with the New Jersey Devils using a specially-branded Zamboni in an announcement made today. The new Lawns By Yorkshire vehicle makes its debut at the Rock this season as a part of a strategic integrated marketing communications partnership with the New Jersey Devils. A special time lapse video of the brand design and wrapping process can be found HERE.

Lawns By Yorkshire is the “Official Snow Removal Provider of Prudential Center.” The multi-level marketing program aligns Lawns By Yorkshire’s professional snow and ice management expertise and brand with the in-game snow removal process at the Rock, led by their ice crew. Components of the integrated sports marketing program include Lawns By Yorkshire branded shovels and ice buckets, public address announcements, and energy efficient LED ring and center- hung signage. In addition to the in-game snow removal sponsor rights, the partnership provides a number of in-arena strategic opportunities during Devils games, brand placement in the official game program magazine as well as a significant social media and online presence.

“We are excited to have our unique Lawns By Yorkshire Devils Zamboni this season,” said Jeff Vanderbeek, Chairman New Jersey Devils. “They are a great partner and we appreciate their continued support.”
 

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