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Polaris initiative focuses on commercial audiences

Supplier News

The company’s first purpose-built commercial vehicle line, Brutus, leads its work vehicle portfolio.

| March 6, 2013

MEDINA, Minn. — Polaris Industries Inc. has expand into the commercial vehicle market. As a result of this initiative, Polaris unveiled the Polaris Brutus, the company’s first purpose-built commercial vehicle line and the first side-by-side utility vehicle in the market to deliver front-end power take-off (PTO) capability.

Recognized in the powersports industry with 2012 sales of $3.2 billion, Polaris applied the company’s utility vehicle expertise to create a diverse product portfolio of commercial-grade vehicles. The new Brutus models are specifically engineered for individuals and businesses that seek capable, durable task vehicles.

In addition to the Brutus line of work utility vehicles, Polaris’ commercial offerings include current vehicles utilized by customers as reliable daily workhorses. The portfolio consists of models from the hardest working, smoothest riding family of Ranger side-by-sides and SPORTSMAN all-terrain vehicles, as well as the Gem line of premium compact electric vehicles.

“The introduction of the BRUTUS product family is part of our commitment to offer the commercial customer innovative and relevant vehicles that best suit their needs,” David Longren, Polaris Vice President, Off-Road Vehicles (ORV) and ORV Engineering, said. “Through our 60 years of engineering experience, strategic alliances with other industry leaders and our incredible network of dealers, we are able to provide the commercial market with the most productive, reliable and versatile vehicles.”

The BRUTUS product line is an outcome of the strategic alliance formed between Polaris and Bobcat in 2009. The co-developed vehicles leverage the strengths of both companies with Polaris’ expertise in utility vehicles and the powersports market, and Bobcat’s experience in work vehicle technology and attachments.

Manufactured at Polaris’ Spirit Lake, Iowa, facility, the Brutus models leverage technology found in the Polaris Ranger line and are comprised of three models – Brutus, Brutus HD and Brutus HDPTO. The line was built to be versatile, capable and comfortable side-by-side utility vehicles, enabling users to complete more tasks without spending more time and energy.

The Brutus models offer a 24-horsepower diesel engine with hydrostatic transmission, which delivers all the torque and power needed to get the job done. A treadle pedal allows travel in forward or reverse without shifting gears, providing an ideal setup for commercial applications. BRUTUS vehicles provide six inches of suspension travel, which combined with On-Demand True All-Wheel Drive, allows for safe and comfortable transportation of passengers and cargo over virtually any terrain.

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