Friday, October 31, 2014

Home News Youth movement

Youth movement

Design/Installation

A younger client base at H&M Landscaping pushed the company to increase its social media efforts.

Kristen Hampshire | April 17, 2013

H&M Landscaping was recognized last year as a top landscaping firm in northeast Ohio by Cleveland magazine. Owner Mark Mazzurco says the company’s dedicated social media efforts and robust website have a lot to do with the recognition.

People know H&M because the company is easy to “find” where people today look: online.

“The social marketing aspect of business has been huge for us,” says Mazzurco, adding that if you Google “Cleveland” and “landscape” or “pavers,” H&M usually comes up as one of the top two search results.

“The age bracket of our customer base used to be between 45 and 60 years old, but that was 10 years ago,” Mazzurco says. “Today, our clients are in their mid-thirties to sixties. They’re younger and their on smart phones, they’re not picking up phone books. They go to the Internet to find services.”

H&M has a Facebook page with a lot of traction, and an in-house tech expert who helps drive the online social media marketing and web efforts. Mazzurco admits he struggled with social media for a while. “But when I started tracking the results, once you start seeing the ROI that comes from it, where do you want to spend your time and effort?” he says.

For more on H&M Landscaping, read:

Choose wisely

All about people

Top news

Toro to acquire BOSS

The $227 million-deal is expected to close in early 2015.

Get to the root of broadleaf weeds

Use these best practices to destroy perennial problems.

More toys

New products continued to be unveiled on the final day of GIE+EXPO.

A different sales method

Use social media to connect with potential customers.

TruGreen LandCare appoints CEO

Michael Bogan will succeed Vidu Kulkarni, effective Nov. 3.

x