Sunday, September 21, 2014

Home News Marketing fun

Marketing fun

Design/Installation

Even though you make a living outside, don't forget about what you can do online.

Kristen Hampshire | September 26, 2013

Anyone who goes on Linked In can view Jan Bills’ complete resume. Transparency is important when you’re trying to build a national rep and two brands, including one for work wear (Garden Hoe) that will launch. “If someone wants to hire me, everything you want to know about me is right there,” says Bills, owner of Two Women and a Hoe in Detroit, Mich. “And, I think that’s really important with social media.”

Bills is a serial entrepreneur, and gardening is her passion – and she has a love affair with social media. That is, using social media to drive brand identity. She’s a stickler for running the numbers in her business, and she applies this rule to her social media efforts. “If you post something and no one gives it a thumbs-up…the numbers are right there,” she says.

Here's some of Bills online program called Social Media by the Numbers.

1. You design your garden, you design your brand. They say that 80 percent of social media messaging should be “everything else,” and 20 percent should be sales. But Bills is a rule-breaker. “I never sell a thing, it’s a big turn-off,” she says. That tone is just not her personality, not her brand. “Instead, I have positioned myself to be a subject matter expert.”

2. Allow your garden, and brand, to bloom organically. Forget the short-cuts. Bills says a lasting brand (and landscape) must be given the breathing room to flourish over time. Same goes for a brand. “And then it will be allowed to flourish – if you force it, your brand will not be sustainable.”

3. Reduce the weeds (and reads). Forget the 800-word blog post. No one wants to read it, Bills says. “The average person has an 8-second attention span. I have a 3-second attention span. There is a whole group of people who have less of an attention span than that. Be concise about what you are putting out there.”

Listen to Bills talk more about her social media

program here.

 

For more on Bills read Shine a light and Humor in the landscape.
 

Top news

Door to Door Sales Today: It’s not your parents’ sales approach

This old-school sales tactic can bring new vigor to your lawn care business.

EPA settles with DuPont

The company will pay a penalty to resolve alleged violations of pesticide reporting and distribution laws.

The dangling carrot

Eric Barrett uses incentives to keep his workers motivated and his company growing.

Rebates for redesigns

To help water conservation efforts, a program is giving support for landscape conversions.

Free event at GIE+EXPO

Dixie Chopper is hosting a party for commercial contractors.

x