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Belgard launches Style File

Supplier News

The company's new online idea organizer will provide information on all products.

| January 2, 2014

Atlanta, Ga. – Belgard Hardscapes is providing homeowners and landscape professionals with new tools for designing and installing hardscape projects with the launch of Belgard.com and its new online idea organizer called the Style File. 

The website is an easy-to-use hub for information about Belgard pavers, retaining walls, modular water and fire features and finishing touches. It also features the Style File to help users save, organize and share images of their favorite outdoor space ideas and paver styles. Design recommendations accompany each image to identify pavers that complement each other and provide suggested patterns. Plus, helpful icons identify whether the selected paver is best suited to patios, walkways, driveways or pool decks.

When a homeowner is ready to create their space, it’s as easy as a click to send their Style File to their local contractor and get an estimate.

“Our Timeless campaign launched earlier this year to show how outdoor spaces allow you to enjoy special moments with friends and family,” says Ken O’Neill, senior vice president of marketing for Belgard Hardscapes. “Our new website takes this lifestyle one step further, making it easier for homeowners to organize their ideas and turn that dream into a reality by connecting them to the products and installers they need to get the job done.”

Featuring different views for homeowners and professionals, the geo-targeted website invites visitors to enter their zip code for a customized experience of the styles and colors of Belgard pavers and retaining walls available in their region.

The Homeowner view of the website offers many tools that will assist homeowners and contractors alike, such as advice on choosing the right pavers for a home’s style.

The Professional section of the website outlines the benefits of becoming a Belgard Authorized Contractor and the exclusive programs that come with being authorized, such as the 3-D rendering Belgard Design Studio and the new Belgard Virtual Agency. The Belgard Virtual Agency allows Belgard Authorized Contractors to access more than 200 customizable advertising and marketing templates they can use to market their company and services to potential customers.

Other highlights of the Professional view include robust product information such as specs and color swatches, educational opportunities such as Belgard University and “lunch and learns,” and informative sales and marketing support.

“We are committed to providing our authorized contractors the tools they need to build their businesses and serve their customers,” O’Neill says. “With the Belgard Virtual Agency, we’re expanding our tool box to give contractors easy, free access to a wide array of marketing templates that will help them build their own business and reach potential customers in their markets.” 

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