CLEVELAND — Lawn-Plus raised $2,300 for GreenCare for Troops with its fall aeration fundraiser program, according to a recent Project EverGreen report.
Project EverGreen has hundreds of volunteers for its GreenCare for Troops, a program dedicated to serving former and current military personnel and their families. Lawn-Plus – which services some military families stationed at Wright-Patterson Air Force Base – was one of the volunteering companies this year and agreed to donate 15 percent of the total cost of any new aeration job in August and September.
The Lawn-Plus management team, led by owner Rodney Creech, met last summer to discuss the company’s fall promotional campaigns they identified a way to support GreenCare for Troops while providing a service to its customers. Lawn-Plus promoted the offering through social media and provided call center representatives with a promotional script.
“The best thing we did was make the process simple,” Schmidt said. “Customers didn't have to know about the promotion to have a chance to donate. Regardless if the customer was aware of the promotion everything sold was automatically donated.”
“The lawn care industry as a whole consists mainly of local companies who are more than just a place to work,” said Austin Schmidt, the sales and marketing manager for Lawn-Plus. “We want to be engaged and give back to the communities we service, and become a positive force in that community.”
Schmidt said Lawn-Plus is already looking to this year to see what it can come up with to help give back to GreenCare for Troops.
“We thought the promotion would go well because anytime in the past we’ve done an effort on behalf of the military it has been well-received,” Schmidt said. “Our customers responded and stepped up to the plate.”
