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Hortica recognizes SAF’s 125th anniversary with garden dedication

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The SAF Garden each spring will showcase new varieties of annuals to educate and present the latest products developed through research.

| May 16, 2010

 

EDWARDSVILLE, Ill. – Hortica Insurance and Employee Benefits recently created a Society of American Florists (SAF) Garden on its grounds in recognition of SAF’s 125th anniversary and the longstanding relationship between Hortica and SAF.
 
In April, Hortica hosted Peter Moran, SAF’s executive vice president and CEO, at its annual employee appreciation company breakfast for dedication of the garden. The SAF Garden each spring will showcase new varieties of annuals to educate and present the latest products developed through research. Anchoring the garden is a Prairiefire Crabapple tree, a tree that is attractive throughout the year. 
 
“The garden serves as a reminder of SAF’s remarkable contribution to the industry and the ties which forever unite SAF and Hortica,” says Mona Haberer, Hortica’s president and CEO.
 
The Society of American Florists was formed in Chicago in 1884 as a national trade association by 21 members of the American Association of Nurserymen, Florist and Seedsmen. Within the first year SAF had grown to 400 members. Hail insurance was a hot topic during this time and in 1887 Florists’ Hail Association was formed by a committee of SAF in order to protect greenhouse owners against hail damage. For the last 125 years the relationship between SAF and Florists’ Mutual – later renamed Hortica – has remained constant, partnering in ways the founders couldn’t possibly have envisioned.
 

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