Managing Your Business , Managing Your Business
Loyalty Rules: How Today's Leaders Build Lasting Relationships
Add item to Cart
By Fredrick F. Reichheld
ISBN 1591393248 | Published 2001 | Paperback | 240 pp | text
In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. Reicheld's 1996 international bestseller, The Loyalty Effect, set out his theory and convincingly established the link between loyalty and bottom-line profits. In Loyalty Rules, he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers and investors.
ORDER YOUR COPY TODAY FOR ONLY $4.50!