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PLANET’s Executive Forum and Leadership Meeting to focus on economy

Business Management

The association’s combined annual conference and summer meeting takes place in February, and offers business and financial sessions, as well as a tour of ValleyCrest’s Las Vegas facility.

| January 5, 2010

HERNDON, Va. – PLANET’s Executive Forum conference takes place in February and will have the theme “Mastering the New Economy: Today’s Tools for Tomorrow’s Success.” 
 
Held Feb. 17-21 at the new Aria Resort and Casino in Las Vegas, this year’s forum will also include the association’s annual Leadership Meeting (formerly held in the summer) to provide members with the best of both events in one grand location. The event will be sponsored by Caterpillar, Vermeer and John Deere. 
 
Over the course of three days, attendees will hear from Jeff Thredgold, Thredgold Economic Associates about the impact of better economic performance on the green industry and the outlook for residential and commercial real estate. 
 
In an informal interview with industry veteran, Burton S. Sperber, founder, CEO and chairman of the board of directors of ValleyCrest Landscape Companies, attendees will learn the secret to thriving during the last 60 years of up and down economic environments. 
 
Consultant and author Kevin Kehoe, Frank Ross, a construction economist, financial consultant and author, and Jeff Harkness, experienced in delivering comprehensive business growth, financial planning, and exit strategy services to green industry companies, will offer practical tools and examples of how-tos of the three core strategies – marketing, financial, and operational – that improve profits through revenue, labor and overhead management. 
 
Bill Arman, Ed Laflamme and Steve Cesare from the Harvest Group will review the key areas for building success with the most important area of any business: people. 
 
And Jim McCutcheon of Highgrove Partners, in an overview of Crystal Ball Report  No. 29, will answer the question: Can sustainability be profitable for the green industry? A panel of industry experts will delve deeper into practical application of the information contained in the latest Crystal Ball Report as they discuss leadership, sustainability, profitability and their own personal philosophy of success. 
 
For more information on the event, or to register, e-mail Joan Haller, call the PLANET office at 800-395-2522 or click here. The early registration deadline is Jan. 19.
 
 
 
 
 

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