When Andrew and Elaine Damerau, owners of Andrew’s Landshapers on Whidbey Island, Wash., decided last year to get involved in Breast Cancer Awareness Month, they took an unusual approach.
Since the color pink has become a symbol of breast cancer awareness, the Dameraus decided to give their Case loader/backhoe a pink paint job.
“We finished the paint job last year in time to promote Breast Cancer Awareness month. It got a lot of attention and helped us raise $1,300 for ‘Look Good … Feel Better,’ which is an after-care program for cancer patients,” said Elaine Damerau, the regular operator of the 580 Super L loader/backhoe. “This is the second year we are using the 580 to help raise funds.”
Throughout the month of October, whenever the Case loader/backhoe is used to load materials, the Dameraus will donate a percentage from each sale to Look Good … Feel Better.
To help promote the October fundraiser, Elaine drove the pink 580 in Whidbey Island’s annual summer fair parade in early August. Not only did it create awareness of the fundraiser, but it also earned first prize for best entry in the Puget Sound community’s parade. Andrew’s Landshapers is also promoting the fundraiser through local advertising.
“I have several friends who are survivors of breast cancer,” Elaine said. “But I also lost two friends and an auntie to breast cancer. I have another family friend who is going through chemo. She will be honored during Breast Cancer Awareness Month here in our office.
“Several women have come to our office to share their story of survival with me. I have special bookmarkers, stickers and pins that I give to them. This year, when I got back from the parade, I had a lady that was at the parade come in to thank us for honoring women with breast cancer. She was going through chemo. I was able to give her an extra shirt from the parade. It's not so much what we do or give. It's the gift we get when we see a smile on her face – that was the true gift to me. I feel honored to be a part of these courageous women’s lives.”
Pink has become something of a theme for Elaine. She frequently wears pink clothing on the job.
But the pink Case loader/backhoe has become her pride and joy, Elaine admitted. “It makes my job more fun, and I think our customers enjoy it, too. I love my pink backhoe! I call it my Barbie-mobile.”
Look Good …Feel Better is a free, non-medical, brand-neutral, national public service program created to help individuals with cancer look good, improve their self-esteem, and manage their treatment and recovery with greater confidence.