GAITHERSBURG, Md. – Beginning in May, Brickman’s management will be driving the Toyota Prius hybrid.
With this program Brickman will effectively be replacing almost 500 conventional fuel vehicles with more fuel efficient cars that achieve 50 miles per gallon and reduce carbon emissions by up to 70 percent as compared to other new vehicles. In more concrete terms, that’s about 280,000 gallons of fuel saved per year.
“In choosing a company vehicle for management, it just made sense to select the hybrid option,” says CEO Scott Brickman. “Brickman has always held a strong commitment to the environment and to continuous improvement. This program gives us the ability to offer a valuable benefit to our management team while improving efficiency and reducing our impact on the planet.”
For the past several years, Brickman has been piloting alternative fuel equipment in the field, testing hybrid organic products and standardizing best sustainable practices to share among branch teams. This year they are challenging each of their branch offices to implement more sustainable business practices, from recycling and energy savings, to paperless workflows.
The Prius program is an extension of the company vehicle policy, which began two years ago with fuel efficient 4-cylinder Ford Rangers for production managers. The success of that roll-out and the fuel savings achieved across Brickman’s 170 branches helped confirm the decision to implement the Prius program for account managers, branch managers and other senior leaders of the company.
The branding of the white vehicles is a departure from Brickman’s traditional brown-and-tan color scheme. The Prius fleet will be outfitted with Brickman’s new sustainability brand, which sums up the company’s philosophy toward environmental stewardship: Plant Friendly. Planet Friendly.