RESEARCH TRIANGLE PARK, N.C. – BASF Professional Turf & Ornamentals has added four new employees to its team effective immediately.
Business Manager Brian Lish; strategic account manager for national golf, lawn and landscape, Derek Miller; and Senior Sales Specialists Chris Key and Jonathan Smith have been hired.
Lish joined BASF in 2006, initially serving as district business manager for BASF Crop Protection and most recently as business manager for BASF Professional Vegetation Management. Previously, he worked in business development, marketing, product development and operations for the J.R. Simplot Company.
Lish will lead all Turf & Ornamentals business and marketing initiatives for BASF, including business and sales direction, pricing, programs, and development of the group’s overall strategic and long-term goals. He replaces Toni Bucci, who has taken on a role within BASF at its North American corporate headquarters in Florham Park, N.J.
Miller began his career with BASF in 1993 working as a sales specialist in BASF Crop Protection before becoming the marketing communications manager for the BASF Professional Pest Control and Professional Turf & Ornamental businesses in 2000. In 2003, Miller later served as product manager for Professional Pest Control. In 2004, Miller became the marketing manager for the Professional Vegetation Management business
His most recent role supporting Professional Vegetation Management was that of national sales manager. Miller will develop and manage strategic national golf course and lawn and landscape accounts in his new position with the Turf & Ornamentals business.
Chris Key’s depth of experience includes serving as a BASF Professional Pest Control Sales Specialist in Florida for six years before joining the BASF Professional Vegetation Management team as a sales specialist serving central and southern Florida for the past four years. Prior to joining BASF, Key worked with Aventis, Bayer, Terminix International and York Distribution. His sales territory will include Central, Southern Florida and Puerto Rico.
Jonathan Smith has served in multiple BASF Professional Vegetation Management roles, including product specialist and associate marketing manager, and most recently as sales representative for Georgia and South Carolina. His sales territory will include the Charleston, S.C., area, southern and coastal Georgia and northern Florida.
Key and Smith will help distributors and turfgrass professionals select science-based, chemical solutions for growing healthy turf.