Youth movement

A younger client base at H&M Landscaping pushed the company to increase its social media efforts.

April 17, 2013

H&M Landscaping was recognized last year as a top landscaping firm in northeast Ohio by Cleveland magazine. Owner Mark Mazzurco says the company’s dedicated social media efforts and robust website have a lot to do with the recognition.

People know H&M because the company is easy to “find” where people today look: online.

“The social marketing aspect of business has been huge for us,” says Mazzurco, adding that if you Google “Cleveland” and “landscape” or “pavers,” H&M usually comes up as one of the top two search results.

“The age bracket of our customer base used to be between 45 and 60 years old, but that was 10 years ago,” Mazzurco says. “Today, our clients are in their mid-thirties to sixties. They’re younger and their on smart phones, they’re not picking up phone books. They go to the Internet to find services.”

H&M has a Facebook page with a lot of traction, and an in-house tech expert who helps drive the online social media marketing and web efforts. Mazzurco admits he struggled with social media for a while. “But when I started tracking the results, once you start seeing the ROI that comes from it, where do you want to spend your time and effort?” he says.

For more on H&M Landscaping, read:

Choose wisely

All about people


Staying social

May 27, 2015

Word of mouth and a good digital presence keep customers coming through the door. Read More

Breaking into The Big Easy

May 27, 2015

Mullin Landscape Associates began as a modest design/build outfit working on projects as New Orleans slowly recovered from Hurricane Katrina. Today, the full-service firm has the reputation and... Read More

Haute hardscapes

January 21, 2015

Capturing the summer cottage market on northern Michigan’s lakeshore, Matt Esch and his team create high-end outdoor living spaces that garner industry attention. Read More