PrimeraTurf hires new manager of business development

Dana Wilson brings 20 years of business experience.

  • March 26, 2010
  • GCI Staff

Wilson comes to PrimeraTurf with over 20 years of business and management experience, 15 of those having been spent with Lesco.Wilson began his career in the green industry as a lawn specialist with ChemLawn in Hartford, Conn. In 1988 he started with Lesco and opened the first service center in the Northeast, moving to corporate in 1995 as director of service centers and on to senior vice president of sales. His leadership skills and knowledge of the green and LCO marketplace will benefit PrimeraTurf and its growing membership of independent business owners from the start.

“We are very pleased to have Dana on board at PrimeraTurf, where he will focus on supply, product and profit opportunities for PrimeraTurf and will work with members on new initiatives to enable growth for the businesses," says Frans Jager, CEO.

Dana will be based out of Avon Lake, Ohio. For more information on PrimeraTurf or PrimeraOne products go to



PrimeraTurf Inc.