Mad dash

Offering same-day service can work if you have the right chain of command.

  • January 26, 2012
  • Lee Chilcote

Tim Brock of Brock Lawn Care and Pest Control touts the fact that his firm offers same day service on the company’s website, promotional materials and advertisements. If a customer requests same-day service, then Brock makes sure that the request is addressed the very same day – even if it means taking care of it himself.

“With some pest problems, whether it’s some sort of stinging pest or a fire ant, we recognize that it’s an urgent call and we need to respond to it the same day,” Brock says. If anything, “It’s a good marketing tool, and we can market ourselves being responsive.”

Most requests are handled the next day, of course, and same-day requests occur seldom enough that they can typically be handled by Brock’s staff. However, on a particularly busy day, it is not unheard of for Tim Brock to handle a call himself.

“One of the unwritten rules around our office is that if an urgent call comes in, we have a chain of command it works up,” he says. “If my techs and salespeople are busy and they can’t respond to it, they know that I will go respond to a call if I have to.”


This is one of three stories that appeared in Lawn & Landscape's Growing Green e-newsletter. To continue reading about Brock Lawn and Pest Control:

Tech savvy: Using separate lawn care and structural pest control technicians can still save you time and money.

Marketing mix:
Brock Lawn and Pest Control hasn’t dropped its traditional advertising to just chase Web surfers.