SARASOTA, Fla. – About 100 lawn care operators gathered on the Gulf Coast of Florida in January to learn more about Imprelis, DuPont Professional Products’ latest introduction in the herbicide segment.
The introduction of Imprelis post-emergent broadleaf herbicide adds to DuPont’s expanding portfolio of green industry products and offers LCOs a high level of control with a reduced environmental impact.
“We’ve all seen this trend for a long time. Consumers want high-performance, high-quality products that have improved environmental profiles,” said Mike McDermott, DuPont’s global business manager.
Imprelis herbicide controls a wide range of broadleaf weeds with a new active ingredient – aptexor – and a new subclass of the carboxylic acid herbicides. The new AI allows LCOs to control weeds with much smaller applications of product: 4.5 fluid ounces (or 0.07 lbs.) per acre.
HOW IT WORKS.
Imprelis offers LCOs the following benefits:
“If violets and creeping Charlie are problems, I would definitely do it. The results we saw were great,” Utendorf said, citing Imprelis’ near-perfect control of the two hard-to-control weeds.
He said he also liked the low application rate, which means he no longer has to buy and store 55-gallon barrels of product, or pallets of other supplements to target specific weeds.
“The joy of this product is you don’t have to screw around,” he said.
Utendorf uses the reduced environmental footprint – less product applied and less plastic waste from bottles – as green messaging on his website, in phone messages and on invoices left with customers. “We’re definitely talking about it,” he said.
In 2008, DuPont spent hundreds of millions of dollars on R&D, Coffelt said. And where it typically takes a decade or longer to bring a new chemistry to market, Imprelis moved from the lab bench to EPA approval in just eight.
The release of Imprelis this winter follows the launch of Acelepryn insecticide in 2008. The two products are the first in a line-up of products from DuPont that are environmentally sound and have innovative modes of action. Acelepryn, which targets white grubs and other surface-feeding insects like billbugs and webworms, is the grub control product to have been granted reduced-risk status by the EPA for applications on turfgrass. It’s mode of action targets insects’ muscles, not their nervous systems, and therefore poses much less of a risk to non-target species.
LCOs can expect to see Imprelis impregnated on fertilizer in 2012 or early 2013. Coffelt said in the next few years, DuPont will bring even more products to the turf and ornamental markets, including two herbicides, two fungicides and an insecticide. L&L