SIMI VALLEY, Calif – Vista Professional Outdoor Lighting announces the launch of a redesigned website featuring simple navigation for both architectural and landscape audiences.
“We designed this website to be more intuitive,” said Cruz Pérez, vice president of sales and marketing for Vista Pro. “Our primary goal was to make it easier for our key customers to quickly find information about our outdoor lighting solutions. As a result of the changes we’ve made, our new website can help them better serve their own residential and commercial clients.”
Perhaps the most visible change Vista Pro’s website appears right on its homepage. Now, visitors to www.vistapro.com can immediately choose to enter either the “architectural” or “landscape” portions of the website. Both feature detailed product information, IES files, technical guides, seminar opportunities, downloads and contact information for Vista Pro representatives. Site visitors can also track orders, learn about employment opportunities and read the company’s latest news.
“Because architect and landscape professionals are important audiences to us, we understand that both the products they use and their approaches to design can be quite different,” Pérez added. “We feel that our new website takes into account those differences and provides those professionals with the specific information they need for continued success.”