ValleyCrest makes leadership moves

ValleyCrest makes leadership moves

Richard Sperber named board chair; Roger Zino promoted to CEO.

January 19, 2012
Industry News

CALABASAS, Calif. – ValleyCrest Landscape Cos. has made changes to its senior leadership team, giving CEO Richard A. Sperber more time to focus on charting the vision and direction of the family of companies.

Effective May 1, Sperber will be promoted to chairman of the board of ValleyCrest Landscape Cos., which will allow him to remain involved with client and employee growth development strategies. As part of the transition, Roger J. Zino will be promoted to CEO and will remain president of ValleyCrest Landscape Maintenance, his current position. Additionally, Andrew J. Brennan has rejoined the company as COO of ValleyCrest Landscape Companies, a newly-created position reporting to Zino. Sperber

“The driver behind these changes is to keep ValleyCrest strong and on course for the next 62 years,” Sperber said of the family of companies founded by his father, Burton S. Sperber, in 1949. “I am truly excited about what’s ahead for ValleyCrest in 2012 and beyond. These are smart changes because they put in place solid underpinnings and structure to support our long-term goals. ValleyCrest is known for having the right people in place, and then giving them the right tools and resources to do the job in order to satisfy the landscape needs of our customers. I’m confident these changes will fuel and sustain ValleyCrest’s continued growth and position the company strongly for the future.”

In promoting Zino to CEO, ValleyCrest is drawing a strong and respected leader from within its management team to continue moving the company forward. Zino joined the company in 2001 and oversees more than 120 maintenance branch offices across the United States. His focus on driving a culture of complete customer satisfaction, field operations excellence and his close connection to the company’s frontline operating personnel has led to record growth within the maintenance division, which is the company’s largest division. Zino

“I am deeply honored to lead a world-class organization whose mission today is to build on the vision established by our founder, Burt Sperber, more than 62 years ago,” Zino said. “For him, it started and ended with an intense focus on our customers and our people, and that dual focus will never change. Despite the challenges our industry faces in serving the landscape needs of companies across the country, I am truly excited about working with our people in achieving this next generation of successes for the company.”

Zino joined ValleyCrest following 10 years in the Los Angeles office of McKinsey & Co., where he served as a principal and one of the leaders of the firm’s service operations practice. In prior years, he was a manufacturing planning specialist at Ford Motor Co., and a senior auditor and CPA with Arthur Andersen & Co.

Zino received a master’s degree in business administration from the Harvard Business School and holds bachelor’s degrees in accounting and computer science from Georgetown University. He is a member of the Urban Land Institute.

After a brief hiatus, Brennan returns to the company in order to provide additional corporate leadership and operational support required to run an organization with the size and breadth of ValleyCrest. He originally began working with the company in 2003 and has since served in several capacities within the company, most recently as COO of ValleyCrest Landscape Maintenance. Brennan

Brennan’s focus will be to continue to improve the basics of the business by aligning corporate and divisional resources with customer and branch needs. “My goal is to ensure our corporate and functional leadership stays as connected as possible to our regional and branch operations so as to better understand and support their needs in the service of our customers,” Brennan said. “We will continue to leverage technology and Lean principles to better deliver against our customer’s needs and to reduce waste in all areas of the business. I am tremendously honored and excited to re-join the incredible ValleyCrest team.”

Brennan’s career prior to ValleyCrest included several years at consulting firm McKinsey & Co., a senior operating role at e-learning firm Quisic, and a stint as a senior professional at private equity firm ClearLight Partners. Brennan holds a bachelor’s degree in economics from Williams College.