PrimeraTurf CEO retires

Frans Jager will step down on Sept. 30.

January 24, 2011

Frans Jager, CEO of PrimeraTurf announced his retirement from the company effective September 30. Frans Jager has provided leadership for PrimeraTurf since April of 2001 and has been its CEO since Oct. 1, 2001.

PrimeraTurf’s Chairman of the Board, Kenneth J. Clemmer stated, “We thank Frans for his dedication and hard work over the past ten years. His vision and direction helped form the cooperative to what it is today, a cooperative of 50 independent distributors, operating nationwide.

He has worked tirelessly to help PrimeraTurf reach new levels while positioning us for future growth. His retirement is well deserved. Our search for his replacement will be launched early in 2011. We expect a new CEO to be named at our annual meeting in July in Minneapolis.”

Prior to 2000, Jager served as vice president supply chain management for Lesco (now John Deere Landscapes) from 1992 to 2000. In his earlier career he has held executive management positions with several companies in the fertilizer industry.

Jager is a citizen of the Netherlands who holds a degree in corporate law from Erasmus University in Rotterdam. He served as an officer in the Royal Dutch Air Force.

Frans resides in the Cleveland area with his wife Christie.