WEST CALDWELL, N.J. – To help expand the company’s line of outdoor LED lighting, MaxLite has appointed William J. Fenimore to director of sales, outdoor lighting. Fenimore will report directly to Senior Vice President of Sales, Marketing and Product Thomas Rhee.
“Bill brings nearly 30 years of professional experience working with leading utilities and lighting organizations,” Rhee said. “Our existing product design capabilities and Bill’s extensive experience and industry insights will be a first tier combination that continues to provide our customers with the right products and solutions in the LED outdoor category.”
In his new position, Fenimore will work closely with MaxLite’s sales agencies to develop outdoor LED lighting programs for municipalities, DOTs, architects, designers and specifiers across North America. He will be involved in the development and design of outdoor lighting fixtures for a variety of applications, including street and flood lighting. Prior to joining MaxLite, he recently completed one of the largest energy efficient lighting projects in North America, installing nearly 120,000 induction fixtures which replaced the existing mercury vapor cobra head fixtures, for a major Northeast utility.
Fenimore’s professional experience includes serving as product manager, outdoor lighting and regional sales manager for Newark, N.J.-based PSE&G (Public Service Electric and Gas Company). In addition, he was an executive board member for the Metropolitan Electric League of New Jersey and a principal for Elite Pro Agency.
“MaxLite is on the precipice of the exploding LED lighting market,” Fenimore said. “I am very fortunate to join the MaxLite team as the timing is right and the market is very hot. I am excited to take this company to the next level.”