New website promotes green industry careers

New website promotes green industry careers

The site, developed by NALP and announced at the NCLC, will include a job board, interactive quiz and other tools to draw people into the industry.

March 16, 2017
Industry News

Editor's note: The top three schools from the event were:

1. Brigham Young University - Provo

2. Michigan State University

3. Colorado State University

Find full results at the NALP website:

While future green industry owners and employees battle it out at the National Collegiate Landscape Competition in Provo, Utah, a new website was launched at the event to help attract even more people to a career in horticulture.

The website,, will feature articles and more than a dozen video profiles of industry specialists such as arborists, landscape designers, account managers and lawn care technicians, who explain what their jobs entail and why they are passionate about their careers.

The website also includes an interactive quiz, provides links to schools with landscape programs and includes mentoring contacts and a job board.

“We know that finding and retaining good employees is the biggest concern of many landscape and lawn care companies, said Sabeena Hickman, CAE, NALP CEO. “So NALP is doing everything we can to help solve that problem and the launch of this website, through the support of our Industry Growth Initiative is the important first step.”

The announcement was made during the scholarship reception, sponsored by STIHL. Roger Phelps, who is attending his 15th NCLC, said he feels especially excited about the event when he sees students who previously participated now bringing their own teams from schools where they teach.

He said the website is exactly what the industry needs because it’s a central place where students can learn about the different careers in the industry, and where there are jobs available. The site can match the heart of those in the industry with logical facts of what a career in the industry can provide.

“This is a profession and a passion,” he said.

The site is open to all industry professionals and job postings will be free throughout 2017, but there may be a nominal fee in 2018 to cover costs of the website.

The website is really a one stop shop for people to better understand and get excited about a career in the landscape industry and then get started on the education or career path needed to get there,” said Missy Henriksen, VP of public affairs at NALP. “And the job board is a huge asset in connecting companies with new potential employees.”

While Henriksen said students can’t post resumes at this time, that option is being explored, and NALP worked with universities to develop the website.

“We have been in communication with faculty members at numerous schools to involve them in the development of and we have talked with them about the job board,” said Henriksen. “There is tremendous enthusiasm for the launch of these valuable resources. We expect schools will use these sites as essential components of their career development support.” and the workforce initiative is supported through contributions by industry companies and suppliers. For more information and to contribute, visit the Industry Growth Initiative webpage.

During the scholarship reception, 57 scholarships were given away, including the Scott Allen Scholarship, which was given away for the first time. Allen, the late son of BYU professor Phil Allen, was diagnosed with Lukemia the day Phil Allen was leaving for last year’s NCLC. Scott Allen died a few weeks later, and the scholarship evolved from money raised by many involved in the industry. The scholarship was given to Benjamin Prouix from Brigham Young University.

“Let’s not get too busy where we forget to show gratitude,” Allen said.

The event took place March 14-18