AMES, Iowa – Sherman Hollins (left) has recently been named the new regional sales manager for the eastern and southern U.S. and will be headquartered in North Carolina where he will be responsible for sales covering 17 states. Hollins, originally from Orion, Ill., earned his bachelor’s degree in agricultural economics from University of Illinois, Urbana-Champaign, and his master’s of business administration from the University of Iowa, Iowa City. Hollins comes to Becker Underwood with 24 years sales and marketing experience in agricultural consumer products.
Hollins will be working under Mike McFatrich, national sales manager at Becker Underwood.
“Sherman brings a strong set of skills and talents to our sales team. He will be working with a group of exceptional sales professionals,” said McFatrich. “Sherman, in his role as regional sales manager, is set to continue the momentum in the region and build upon the success our team has achieved in recent seasons in the east and south.”
Also joining Becker Underwood is Dan Kuester, a marketing communications specialist in agriculture products which include beneficial nematodes, inoculants and seed enhancements. Kuester, who will work in the Ames, Iowa, headquarters, brings with him 25 years working in communications including radio, television, and print advertising, as well as copywriting and public relations experience, most recently at Iowa State University. He earned his bachelor’s degree in communications from Luther College, Decorah, and his masters in communications from Drake University, Des Moines.
Kuester will be working in the communications department under Charles Whitt, Becker Underwood’s communications manager.
“We have no doubt that Dan will be important part of our team,” Whitt said. “Becker Underwood’s growth over the last couple of years has led to a need for someone with Dan’s ability and experience. We are excited to have him. He will be working on the introduction of an array of innovative new products. Included among these are a growing lineup of products that take advantage of relationships between plants and naturally occurring microorganisms that can be harnessed to help improve crop performance. Dan’s background is a perfect fit for us.”