Cub Cadet wins marketing award

Company's EZT S ZERO zero-turn mower takes top honors at award show.

June 24, 2014
Supplier News

CLEVELAND -- Cub Cadet recently earned a Gold Stevie Award – the highest honor at the prestigious 2014 American Business Awards – for new product marketing introduction of the year. The campaign taking top honors was the launch of the RZT S ZERO, the world's first fully electric zero-turn riding mower with four-wheel steering and steering wheel control.
Director of marketing Jeff Salamon and senior marketing communications manager Emily Sword were presented with the trophy on stage with more than 400 in attendance Friday, June 13 at the American Business Awards' ceremony in Chicago. The ceremonies were broadcast nationwide by the BizTalk Radio Network.

The American Business Awards are the nation's premier business awards program. A record number of more than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted for consideration this year. Award winners were chosen by more than 240 executives worldwide. Other award winners include Yahoo, GE, Tractor Supply Company, AT&T and NASCAR.

With the win, the Cub Cadet RZT S ZERO is now in the running for a People's Choice Stevie Award for Favorite New Product. Voting is open to the general public beginning in July. Winners will be honored at The American Business Awards' new product and tech awards banquet in San Francisco in September. Follow Cub Cadet on Facebook or Twitter for updates on how and when to vote for the ZERO.

"To be selected as the top marketing campaign product launch in the country, across all industries, is gratifying," Salamon said at the event. "It's always a challenge to launch a new product, but to launch a product that creates a new category, one that is really the future of our industry, and do it in a way that turns people on to our brand is very rewarding. To be recognized for it is a thrill. We're very honored."

An extension of the proven, award-winning RZT S line of zero-turn riding mowers with four-wheel steering and steering wheel control, the launch of the RZT S ZERO centered around a message of "It's what you don't get that's most valuable." This reinforced the product's name as well as the "zero" benefits homeowners will enjoy – zero engine noise and maintenance, zero emissions, zero gas, zero oil, zero oil filters, zero belts, zero cumbersome lap bars and, most importantly, zero hassle. The product launched in select markets supported by highly-targeted media, test drive events and expertly-trained Cub Cadet dealers.

Resounding interest in the innovation of the ZERO brought with it national attention and honors such as appearances on the Today Show, The Weather Channel, USA Today, Huffington Post and many more. The ZERO has been the recipient of notable honors and recognition as it was awarded a 2013 Hearst Communications' Popular Mechanics Breakthrough Award and has been named a Consumer Electronics Show Innovations Design and Engineering Awards Honoree at the annual Las Vegas event.

To get more details on the RZT S ZERO, see more of what people have to say and find out where to buy, visit here.