For lawn and landscape companies with a loyal base of customers that are looking for ways to grow, adding indoor pest control services can be rewarding. Yet expanding into this area might only make sense if you are already have an outdoor pest control division, says Kevin Igoe, co-owner of Your Green Team (YGT) in Plant City, Fla.
That’s because customers tend to be loyal to their existing service providers, with whom they develop personal relationships after years of giving them access to their homes.
“You just don’t find the turnover with indoor pest control technicians that you do with outdoor technicians, so it’s not an easy service to market or grow,” says Igoe, who started an indoor pest control division a few years ago. “Because we had a built-in customer base and already had an outdoor division, we saw an opportunity.”
YGT initially added indoor pest control services after Igoe and his partner, Shane Karlson, bought a small indoor pest control company. It took a few years to get up and running, yet Igoe says the division is “now starting to take off.”
For one thing, because YGT already offers a range of lawn care services, it has a built-in competitive advantage. “Our customers hire us because they want to deal with one company that they trust, rather than multiple contractors,” he says. “If they have a bug problem, whether it’s outdoor or indoor, we can send both trucks and help them out.”
Igoe cautions that growth in this segment does not happen quickly, and that companies need a sufficient number of clients in order to make a decent profit. “We only provide services quarterly, so you really need a lot of customers to support it,” he explains. “If you already have an outdoor division, then it’s definitely worth starting.”