GroGenesis joins turf market

The company enlisted a turf expert to market AgraBurst PRO.

August 11, 2017
Supplier News

SIOUX FALLS, SD., – GroGenesis, announced the signing of Florida soil and turf expert, Lynn Griffith, to market and distribute AgraBurst PRO to the Florida turf markets. GroGenesis is a global sustainable solutions company and producer of AgraBurst PRO, an organic, non-GMO nano-surfactant for farmers, fertilizer manufacturers and commercial lawn and turf companies,

Griffith owned and operated A&L Southern Agricultural Laboratories from 1985 to 2013. Griffith has provided testing and consulting services to more than 12,000 agriculture-related companies in Florida, the Caribbean, Central and South America. He has consulted with the United States Agency for International Development (USAID) on agricultural contracts in developing countries. He is a noted tropical plant and soil expert and the author of numerous published articles and books on pest and disease control, soil health, water analysis and plant nutrition.

His professional affiliations include the Florida Nursery Landscape and Growers Association, Florida Turf-grass Producers Association and others. Griffith's current clients include fertilizer dealers, theme parks, professional arborists, sports stadiums, landscape companies, potting soil companies, international resorts and developments, farms, nurseries and celebrity residences in addition to other consultants.

Richard Kamolvathin, CEO of GroGenesis, said, "The goal of every homeowner, municipal parks director and golf course custodian is to establish and maintain a thick and weed-free turf. Avoiding the use and overuse of chemical fertilizers, insecticides, fungicides and pesticides makes it even more challenging. The negative health effects of these inputs on humans, as well as on local wildlife, have become an increasing concern in the turf industry and its customers. Enhancing the health of the soil requires minimizing all chemical inputs to facilitate the return of earthworms and other organisms which foster the natural aeration of the soil. AgraBurst PRO's proprietary formula utilizes premium organic ingredients to maximize the benefits of previously applied inputs. The turf market represents a major expansion of GroGenesis' target markets."

GroGenesis has been performing field tests with Griffith for the past year and will share results on their website as they are reported. 

Griffith said, "I am very pleased to be partnering with GroGenesis in introducing AgraBurst PRO to the turf market in Florida to my existing institutional and retail clients. After conducting a series of field tests with AgraBurst PRO on various grasses and turfs and witnessing the impressive results, I knew that I wanted to be able to include the product in my recommendations. With the year-round grass-growing season that exists in Florida, the market potential is enormous for an organic non-phosphate-based input for golf courses, government facilities, schools and companies requiring green healthy lawn and turf without the toxicity of synthetic chemicals."