PITTSBURGH– Key note speaker Dan Stearns, Professor Emeritus of Landscape Contracting at Penn State University, will introduce components to help the landscape business owner measure preparedness and plan for the future. He will speak within the framework of milestones, trends, and the current state of the industry at EVOLVE speaking events in Pennsylvania, Maryland and Virginia.
Supporting speakers, Alison Blobner, Joe Shooner, and Mike Pickel will discuss how to implement practices to ensure sales and marketing work together, measure and track key performance metrics, how to segment, position, and target the business that matters most, and drive results above market growth and profitability.
The series is designed exclusively for green industry business owners striving to be leaders in the marketplace and navigate the uncertainty a rapidly changing industry brings. There are three dates available to attend: October 5, Philadelphia, Pa.; November 9, Baltimore, Md.; and December 5, Fairfax, Va.
To register visit www.landopt.com/evolve.