Friday, October 4
Chicago Architecture Foundation
224 South Michigan, Chicago
$150 - non-ASLA members
$125 - ASLA / SMPS / AIA members
LandUp is a one-day marketing and business development workshop for the landscape architecture and design community. Learn how to market your firm and become a better networker. Find out which marketing tactics work best, from social media to email to search engine optimization. Hear design trends from the Editor in Chief of Landscape Architecture Magazine. Get inspiration from discussions about social justice and the LA role, and how we can all help grow landscape architecture and design together.
LandUp is limited to 100 participants. Last year’s event sold out so don’t wait to register. This is the perfect opportunity to meet like-minded contacts in an intimate learning and networking environment! Meet two of the speakers below … and click here for more information and to register.
MELA is a not-for-profit sponsor of LandUp.
Opening Keynote: CJ McClanahan
Last year’s dynamic presentation from CJ McClanahan was a huge hit. He’s back again with a fresh keynote address designed to inspire and motivate. He’ll share the ten success habits every entrepreneur needs to have in place to excel and will help you recognize patterns of behavior that lead to achievement and offer straightforward concepts you can implement by the end of the day.
CJ McClanahan is the founder and president of reachmore, a leadership training and management consulting firm. He is also an accomplished author and radio host. His coaching, speaking and training is built upon the simple belief that intellectually reaching your goals is easy, but few actually make the tough changes necessary to transform their lives. His unique approach helps listeners achieve real change.
Morning Plenary: Bradford McKee
Bradford McKee will share trends and opportunities he sees from his unique position as Editor in Chief of Landscape Architecture Magazine, a post he's held since 2010. Before he joined LAM, McKee worked for 10 years as a freelance writer and editor. His work has appeared in such publications as I.D., Architect, Slate, Metropolitan Home, Interiors, AARP Bulletin, The Architect’s Newspaper, Harper’s Bazaar, Cookie, Men’s Journal, Regardie’s, Washington Monthly, the Los Angeles Times, and the Washington Post.
Friday, October 4