A successful snow removal operation requires setting customer expectations before the first snowfall and managing those expectations throughout the season – and into the next, says David Lammers, president of Garden Grove Landscaping.
The Waterdown, Ontario-based company was founded in 1991, providing some snow removal for homeowners. Nine years into business, snow removal service was added after customers began asking for it.
The commercial side of the business dominated over time and today Garden Grove clients include homeowner associations, retirement communities, light industrial strip plazas, corporate campuses and manufacturing plants. Much of that early marketing of the business was word of mouth. Today, the team attends property manager trade shows to seek out new customers and network.
Read the full story from the September issue here.