Harrell’s, manufacturer and supplier of performance-based turf and ornamental products is pleased to announce the addition of Jeff Higgins to the executive team as vice president of business development. He will lead Harrell’s efforts in customer education and manage national accounts for golf, turf and landscape markets. Higgins will report to Harrell’s President Dave Schermerhorn. He is joining Harrell’s from ValleyCrest Golf Course Maintenance where he served as the Director of Agronomy and was responsible for agronomics and maintenance of over 70 golf courses throughout the United States as well as all vendor relationships.
“I have worked with Jeff over the years and am delighted to welcome him to Harrell’s,” said Schermerhorn. “This is an exciting time at Harrell’s as we develop innovative ways to better serve our customers. Jeff’s unique and extensive background, coupled with his deep understanding and knowledge of the turf grass industry, will be an invaluable asset in our long-term efforts “
Higgins has more than 25 years experience in the turfgrass and pesticide industry and has held positions as executive director of business development for Pursell Technologies Inc., extension turfgrass specialist at Auburn University, director of agronomic golf services for Southern Turf Nurseries, director of specialty products for Pennington Seed, Inc., and worldwide technical product manager for Dimension Turf Herbicide for Monsanto. He is also an adjunct turfgrass professor at Kansas State University, a Certified Professional Agronomist (CPAg), and a Certified Professional Weed Scientist (CPWS).
Higgins has previously worked in the fertilizer business where he served as the executive director of marketing for Agrium Advanced Technologies, who acquired Pursell Technologies, Inc. Higgins had spent nine years with Pursell Technologies before the Agrium acquisition in various management positions and was instrumental in the founding and implementation of the PTI Tour, which is now recognized as The Experience at FarmLinks. While at Pursell Technologies, Higgins developed and commercialized Precise and developed an innovative turfgrass grow-in program utilizing Polyon fertilizer technologies. Higgins is recognized as one of the nation’s leading authorities on fertilizer technologies.