Joining the Millionaires' Club

It takes effort to get to that next level with your company.

October 21, 2015
Katie Tuttle
Business/Finance Editor's Notebook GIE+EXPO Show Coverage

 Taking your company to the next level. That was the focus on Steve and Jeff Rak’s presentation during LANDSCAPES on Wednesday.

Titled, “Managing to millions,” the brothers, who make up Rak Consulting, spoke on how contractors can work to get their company up to that million dollar mark.

In order to get your company to $1 million, Steve said it’s important to first work on getting your company to the next level. You can’t reach $1 million without working up from where you are.

Steve suggests seeing if your local landscaping association offers facility tours of other companies in the area. You can network, but you’ll also see ideas you may want to implement at your own company.

“Facility tours are such an inspiration,” Steve said. “We went on tons of facility tours and got a lot of ideas.”

Steve also pointed out that his company, Southwest Landscape Management, and Jeff’s company, Land Creations Landscaping, are not to be seen as the best.

“We’re not here to pontificate and say how great our companies are,” Steve said. “We’ve got a lot to do, just like everybody else.”

In order to start getting your company to the next level, you need to ask yourself the question: “Why do I want to get to a million?’ Everyone has a different reason, but you have to answer that question before you can start setting goals for your company. When you set the goals, make them realistic, make sure everyone on your team knows what they are, write them down and then look at them every day, and ask yourself “What am I going to do today to get closer to my goals?”

Jeff gave a few pointers on how to sell your business, which is what everyone has to do to get to the next level. One of the things he mentioned was that you need a great portfolio of your work. Jeff has a few portfolios, but one of them is a photo book he put together with an online program. He passed it around to attendees and explained that not only does he take it to jobs, but he also gives a copy to every homeowner whose yard was featured in it, as well as giving one to his dentist, hairdresser, etc.

“It’s a nice little tool because it tells a story,” Jeff said. “It really gives an opportunity for people to see what you do.”