Outdoor living space trends bolster hardscape demands

More people look to permeable pavers to address water runoff, driving hardscape gains.

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November 16, 2017
Design/Build and Hardscape Industry News

CLEVELAND – Demand for hardscape products in the U.S. is expected to increase 5.6 percent per year to $3.5 billion by 2021. Despite slow growth in sales of existing homes, an indicator of home remodeling trends including landscaping and sales of hardscape products (such as boulders, edging and pavers) will see robust growth through 2021, buoyed by strong growth in new housing construction, which will support new hardscaping installations when homes are first built.

Additionally, rising popularity of outdoor living spaces such as patios and outdoor kitchens, often constructed using large volumes of hardscaping, will bolster demand.

Impermeable pavers such as asphalt result in water runoff that may back up sewer supplies, inspiring cities to adopt permeable alternatives, most of which are made of concrete, for sidewalks, plazas and parking lots. As a result, concrete pavers accounted for 78 percent of hardscaping concrete sales in 2016 and demand is forecast to rise 5.9 percent annually to $1.4 billion in 2021.

Despite a slowdown in demand, decorative products will retain nearly 41 percent of the landscaping product market in 2021. A spike in sales of outdoor lighting products, including higher-value LED and solar types, as well as healthy growth in pots and planters, will help sustain the projected 3.4 percent annual growth for decorative landscaping products through 2021, a deceleration from the 2011-2016 period.

Freedonia Group offers studies on this market. Some studies on the market can be found here: