Show to help companies reach their A game

CLCA’s 2012 Landscape Industry Show offers new ways to get businesses “Back in the Game.”

November 29, 2011
Industry News

CLCA’s 2012 Landscape Industry Show is titled “Back in the Game” and focuses on getting businesses to and keeping them at their A game.

Sponsored by the California Native Plant Society, Norman's Nursery and the Theodore Payne Foundation for Wildflowers and Native Plants, Native Plant Bingo is a new addition to CLCA's Landscape Industry Show for 2012.  Horticulturists and show attendees of all skill levels are invited to enter to win $100 cash and a book on native plants. The game is similar to church bingo and participants will explore the show floor looking for specially marked native plants.  Attendees don't have to buy-in to play and everyone is eligible to win. Whether a novice or plant expert, attendees will see and learn something new with the diversity of California natives that will be placed around the show floor.  

Calling all designers? This year’s "Designer's Challenge" is sponsored by the Association of Professional Landscape Designers (APLD). Attendees can try their hand at a quick sketch and see if their design is a winner. Like Pictionary and not a drawing contest, this contest shows how quickly one can think on their feet and communicate their finished design to the client. Speed is good, but quality of design is just as important, so the first one done isn't necessarily the winner. 

CLCA's new Technology Café is sure to replace the techno-savvy 12 year old and even better, those demonstrating their apps are industry peers and professionals. Feel free to ask even the simplest of questions in a stress free, painless, technology learning environment. Here attendees can see it, touch it and click it while learning how this technology will help their business. Features of the café include: industry apps for the iPhone and Droid, check out an iPad, and learn about networking on LinkedIn and Facebook. CLCA invited several of the industry smart phone apps CLCA LinkedIn Group members found useful in their technology discussion. These group members are already using this technology in their own businesses and recommended it to other members. Attendees can also learn how to process credit card payments, manage projects, calculate sprinkler times, track their fleet, access a plant care guide and more, all quickly and easily from the field using a smart phone.

Due to popular demand, the show increased its on-floor demos which are free to all show attendees. In keeping with this year’s theme, CLCA brought in new, unique industry technology for attendees to see and touch. Learn to install unbreakable plastic pavers that were created to accommodate tree roots, build a living retaining wall designed to hold plant material, create a simple greywater system for irrigation, resurface concrete using a state of the art limestone coating developed in Europe to restore historic buildings and more. Ask questions, watch and learn in a hands-on, interactive environment from industry professionals directly on the show floor.

Also new to this year's show, CLCA's Water Management Certification Program Partners will be exhibiting some of the latest in water management technology in a special display showcasing the latest in water saving and reuse technology. Attendees will see on-site water collection and re-use, permeable pavers, advances in low-volume and sub-surface irrigation, high efficiency overhead sprinklers and more. This showcase is sponsored by the CLCA Water Management Certification Founding Partners, Ewing, Hunter, and Toro in collaboration with Charter Partners, Horizon, John Deere Landscapes and Rain Bird. 

In addition to the latest and greatest technology the industry has to offer, this year's show also offers seminars including “Introduction to Green Wall Systems,” “Design and Installation” and “Dirt- Can You Dig It?,” sponsored by the American Society of Landscape Architects (ASLA).  Other seminars include edibles, using social media, money management, pesticide application technology, how to get paid in full during difficult times and much more.

CLCA's Landscape Industry Show takes place Feb. 1-2, 2012 at the Los Angeles Convention Center in Los Angeles. Attendance is free to those who register in advance and is $5 at the door for those who arrive the day of the show. Seminars begin at $40 with unlimited classes for $120.  For free registration, visit