Vineland Landscaping: Monitoring consistency in maintenance

Vineland Landscaping: Monitoring consistency in maintenance

They found inconsistencies in quality of work, so they now perform quality control checks on maintenance jobs.

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December 4, 2017
Brian Horn
Turnaround Tour
Photo by Jon Arman

The Harvesters, Bill Arman and Ed Laflamme, wrapped up a year-long process with the Turnaround Tour winners, including Vineland Landscaping. They are ready to report back final numbers. The process started with two-day visits from the Harvesters in November and December of 2016, when an initial analysis was done. That was followed by monthly reviews and accountability meetings to keep the owners focused and encouraged. Here is a look at where Vineland Landscaping is now:

Marketing and sales: The company began experimenting with pre-billing mowing jobs each month to help with cash flow. The company also invested in a part-time employee to help with collections. To increase sales and improve cash flow, Gruccio tailored his networking this year to maintenance accounts like property managers rather than general construction firms as previous years.

Safety program: Vineland had a good safety record was but there was no program in place. The company started bi-weekly safety meetings with all employees to make everyone more safety conscious and be able to start new standard operating procedures at the same time.

Quality of work: The quality of work was inconsistent and needed some focused attention. Now, for maintenance accounts, the company does a monthly quality control check and rates the crews. During this, employees look for potential enhancement sales.

Facts and figures

Management team: Will Gruccio, president; Michael D’Orazio, chief operating officer; Jordan Gartner, vice president

Location: Vineland, New Jersey

2016

Revenue: $500,000

Gross margin: 31%

Services: Maintenance, design/build, lawn care, irrigation

Customer mix: 70% commercial, 30% residential

Employees: 7 full-time, 3 part-time

2017

Revenue: $800,00

Gross margin: 42%

Services: Maintenance, design/build, lawn care, irrigation

Customer mix: 70% commercial, 30% residential

Employees: 7 full-time, 3 part-time

Overall results: Sales were up and NPM and GPM increased.

2020 goal: Revenue of $2,250,000 at 50% GPM