Buyers Products launches new website

The new site features and enhanced dealer search and more than 5,000 products.

December 6, 2017
Supplier News

CLEVELAND – Buyers Products launched a new website at The new site features the entire Buyers product line, including the SnowDogg, SaltDogg, ScoopDogg and DumperDogg brands.

The site features product pages with media including photographs, videos and 360-degree panoramas. Users can browse more than 16 categories of work truck, towing and snow and ice management equipment.

“Every decision regarding the design and development of the new website was made to optimize the user experience,” said Jim Nerone, director of business intelligence at Buyers Products. “We’re excited people can now learn more about the work truck equipment they need and easily locate a local business partner from whom to buy it.”

The website features user tools and the new “Where to Buy” function, which allows users to find a dealer nearby specializing in the type of products they are browsing. The SnowDogg “Plow Selector” tool has migrated from the former website and was improved by offering more precise results that can easily be printed or emailed.

Buyers’ new website also features “Business Partner Access,” a password-restricted area where existing Buyers Products customers can login to check price, availability and make purchases. Buyers aims to make it easier than ever for customers to do business.

“As always, you can still call us and talk to a real human being,” said Laura Hutson, director of customer service. “We’re always here to help, and we love hearing from our customers.”