Caterpillar launches a new corporate website integrates with through cross promotion and simple links.

December 17, 2010

Caterpillar launched a new corporate website,

The new brings a fresh look and feel and increased functionality to the web. In addition, enhanced editorial content tell the stories of Caterpillar in a more robust way while also bringing heightened visibility to the company’s full portfolio of brands. is now the home for content focused on strategy, sustainability, innovation, community involvement and social responsibility, as well investor relations’ information, career opportunities and media resources for general media. remains the home for content related to Cat machines, engines, industry applications, dealers and parts & services. integrates with through cross promotion and simple links. is currently available in English. During the first quarter of 2011, the global site will be made available in Chinese, Japanese, French, Spanish, Portuguese and German.

The move to a distinct corporate site not only brings more visibility to company information, but is the first step in a long-term strategy to position Caterpillar as an industry leader online.