Breaking into the mosquito market

The 3rd annual MGK M.I.S.T. Conference offers strategies for lanscapers looking to start in the business or expand their reach.

December 20, 2011
Industry News

MINNEAPOLIS – Landscape professionals eager to break into the mosquito control market or to expand their footprint in this rapidly expanding field should mark their calendar for the 3rd Annual MGK M.I.S.T. Conference, scheduled for Feb. 7 in Houston and Feb. 21 in Atlanta.

Sponsored by MGK, a leading supplier of insect control solutions, the intensive one-day seminar is devoted exclusively to the mosquito market. “The M.I.S.T. Conference is designed to be the industry’s one-stop location for all the latest news and technology advancements in the mosquito market,” says MGK Misting Market Manager Monika Morris. “It’s a way for landscape professionals to learn about state-of-the-art treatment techniques as well as the science of mosquito control, while sharing real-world experiences from the field with one another.”

The M.I.S.T. Conference – Misting Insecticides Solutions & Technology – boasts an extensive array of educational sessions, as well as a product showcase featuring vendors serving the mosquito market, providing attendees with an opportunity to learn about the latest technology advancements.  

“If you’re involved either directly or indirectly in the mosquito market, the M.I.S.T. Conference is a must-see event, offering a cost-effective way to learn about key trends and new technology in this rapidly expanding field,” Morris says. “MGK is uniquely positioned to develop cutting-edge technology for this market segment that not only delivers results for our customers, maximizing their economic return, but addresses the environmental and regulatory concerns of the mosquito control marketplace.”

Educational sessions planned for the highly anticipated conference include:

•    Closing the Deal: The Art of Selling Mosquito Control Services
Selling mosquito control services isn’t rocket science but it does require specialized skills. Two early adopters of mosquito misting systems – Russ Jundt and Tom Olson, owners of Mosquito Squad of Minnesota – share their secrets for growing your company’s mosquito revenues, offering valuable marketing insights and practical sales strategies for closing the deal. From traditional barrier spray programs and automatic misting systems to special event services and all-natural barrier treatments, Mosquito Squad of Minnesota has a proven track record of success that every landscape professional interested in growing their business can benefit from simply by attending this highly anticipated educational session.

•    Leveraging Social Media to Create ‘Raving Fans’ for Your Landscape Business
More and more, consumers are giving traditional marketing techniques the cold shoulder. As a result, today’s marketers – including those marketing mosquito control services – need to adopt new strategies for engaging consumers in ways that invite participation in their brands. Patrick Furey, a respected technology executive who has worked with such well-known brands as General Mills, Procter & Gamble, Yum and White Castle, shares his strategies for helping your pest control business effectively engage customers via the rapidly changing world of social media.

•    NPDES Update: What You Need to Know
On October 31, EPA issued a final NPDES Pesticide General Permit (PGP) for point source discharges from the application of pesticides to waters of the United States. The Agency’s final PGP covers operators that apply pesticides that result in discharges from the following use patterns: (1) mosquito and other flying insect pest control; (2) weed and algae control; (3) animal pest control; and (4) forest canopy pest control. As a pest management professional, are you prepared to comply with these regulations? MGK asked two industry experts – Jan Sharpe, Regulatory Manager, MGK, and Charles Maguire, Water Quality Division Director, Texas Commission of Environmental Quality – to update attendees on the finer points of the National Pollutant Discharge Elimination System (NPDES) to ensure that pest management professionals and others are in compliance with this important provision of the Clean Water Act.

•    Mosquito Equipment Overview & Installation Tips
In business since 2002, Coastal Mosquito Control offers a broad range of misting systems, application equipment, and technical know-how for landscape professionals interested in breaking into this rapidly growing field. By requiring that the design and product selection be under the direction of a licensed professional, Coastal assures each homeowner that their system is individually tailored by a professional trained in mosquito control and in the proper use of insecticides. Learn the “tricks of the trade” for properly placing, installing and maintaining mosquito misting equipment from Steve Elkins and Tom Burgess, Sales Managers for Coastal Mosquito Control.

•    MGK: Offering Effective Product Solutions for Every Mosquito Control Need
MGK misting products are made specifically to work with professional misting systems to effectively kill mosquitoes, flies and other flying insect pests. And one of the leading authorities on these products is MGK Misting Market Specialist Andy Sturgis. In this informative session, Sturgis will provide an overview of the company’s product portfolio – VamPyre Misting Concentrate, Riptide WaterbasedPyrethrin ULV and Sector Misting Concentrate – in addition to the important role MGK plays in worldwide pyrethrum production, an important contribution to the mosquito control market.

•    Biology, Behavior & Control of Mosquitoes
Minneapolis is known as the Land of 10,000 Lakes, and everyone knows lakes are one of the most common breeding sites of this common insect, so who better to speak about the biology, behavior and control of mosquitoes than a representative of the Metropolitan Mosquito Control District? Serving 2.7 million people in a seven-county area, this critical government agency surveys mosquitoes, monitors populations, and protects the public from the disease and annoyance caused by mosquitoes. Learn about the breeding and feeding habits of mosquitoes, disease transmission and site eradication in this informative educational session led by Mike McLean, public affairs associate for the Metropolitan Mosquito Control District.

    Cost of the one-day conference is $30 per person, which includes a continental breakfast, lunch, and closing networking reception. The conference locations are:
    Tuesday, February 7, 2012
    Marriott Houston West Loop (By the Galleria)
    1750 West Loop South
    Houston, TX 77027

    Tuesday, February 21, 2012
    Atlanta Marriott Century Center
    2000 Century Blvd., NE
    Atlanta, GA 30345

For more information, to register, or to reserve a tabletop exhibit, call 800/456-0707, e-mail, or visit To learn more about MGK’s product line, including the company’s mosquito misting products Riptide, VamPyre, and Sector, visit