One of the things we do at Lawn & Landscape is provide you with practical information that helps you run your business better. And the best way to do that is to help you better understand your customers.
So instead of just reprinting data from the U.S. Census or Pew, we took it to the top and asked a bunch of homeowners and commercial property managers what they think of landscapers, and why they hire (and fire) you.
You can download the full reports below, and read in each edition more details on both of your core customer groups to learn what motivates them, and how you can better market to them.
Residential report - 2013
Commercial report - 2014