VANCOUVER – Ostara, the producer of Crystal Green fertilizer, has appointed Ed Carmody, managing director, Nutrients to lead Ostara’s Nutrient Management division, and Dan Froehlich, vice president, Agronomy to head up the company’s agronomy research.
“We feel very privileged to have Ed and Dan on board to bring the industry experience and talent the Company needs to elevate us to the next level, as we expand our presence in the fertilizer industry,” said Phillip Abrary, president and CEO of Ostara Nutrient Recovery Technologies.
Carmody will focus on directing the strategy within the nutrient management team, and managing the Crystal Green sales force. He is based in Detroit.
“I am excited about the challenge of heading Ostara’s nutrient management team,” Carmody said. “Having an opportunity to market a unique product such as Crystal Green that not only helps to preserve a finite resource, but is also environmentally responsible, feels like the right thing to do.”
Carmody has 15 years of experience in the fertilizer sales industry. He was manager of regional sales for The Scotts Co., ProTurf division. As Midwest sales manager at Pursell Technologies, he managed sales for the company’s polymer-coated fertilizer and, most recently, at Great Salt Lake Minerals, he managed sales and business development of potassium sulfate for the agriculture, turf, organic and industrial markets.
As vice president, Agronomy, Dan Froehlich will be based in Minneapolis, and will lead global trials with Crystal Green.
Froehlich has worked with the agricultural/fertilizer industry for more than 25 years and has extensive background in agronomy and phosphate fertilizers. Most recently, while at Mosaic Company, Froehlich developed and managed the strategy for new product innovation and high yield systems.
“An opportunity to be involved with a product such as Crystal Green is a rare proposition, and one that I am extremely excited about. The prospect of the product, and its unique qualities is an ideal fit for my years of experience in agronomy,” Froehlich said.
“As Ostara prepares to increase production of Crystal Green, we are aptly armed with a strong fertilizer team in place to take us to the next level,” Abrary said. “Marketing a unique niche product such as Crystal Green requires innovative thinking and a strategic approach. With Dan’s research background and Ed’s sales experience, I feel we have the right team in place to help strategically market Crystal Green’s efficacy and performance in the turf, nursery and agriculture markets.”