PORTLAND, Ore. – Officials from the 2012 Farwest Show have announced the docket of professional seminars for this year’s event.
“Farwest seminars are designed to provide some of the most valuable professional development in the nursery, landscape and garden center businesses,” Farwest Show director Allan Niemi said. “And this year’s lineup is one of our best in a decade.”
Among the 45 speakers conducting 29 seminars throughout all three days of the show, highlights include award-winning email marketer and humorist Michael Katz, who will speak on “E-Newsletters that Work;” nursery industry experts Mark Krautmann, Keith Warren and Nancy Buley fill out a panel on “The Wide World of Maples;” customer-retention pro Anne Obarski will present “New Xpectations of Customer Service in 2012;” garden center business consultant Sid Raisch will speak on “Inventory and Price Strategies for Healthy Margins-The Merchant Advantage;” horticulture professors Dr. Raymond Cloyd will conduct a seminar on “Pesticides and Biological Control: Are These Two Strategies Compatible?” and Dr. Charlie Hall will talk on “Cost Accounting -- How to Make the Most Out of Your Bottom Line.”
For the full schedule of 2012 Farwest seminars visit http://www.farwestshow.com/seminarschedule.shtml.
The 2012 Farwest Show will take place August 23-25 at the Oregon Convention Center, in Portland, Ore.
The Farwest Show is produced by the Oregon Association of Nurseries (OAN), a trade organization that represents and serves the interests of the ornamental horticulture industry. Any revenue realized by the OAN is reinvested into the industry through education, research, marketing support and government relations. For registration and more information about the 2012 Farwest Show seminar schedule, nursery tours, show hours and other features, visit www.farwestshow.com or call (503) 682-5089.