Prestonwood Landscape Services, a Dallas-based full-service landscape and irrigation company, has carved out a niche by offering a budget preparation and analysis service as part of their overall package. It’s been a differentiator in this price-driven marketplace.
“In this economy, when it comes to budget, our customers have responded in a big way,” says Jeremy Saylor, company founder and president. “We have found a lot of success by taking all the information we know from the field and focusing on being proactive instead of reactive. We don’t just want to go to our customers when there’s a problem.”
To take this proactive approach, account managers will do a thorough property assessment and identify areas where there’s a need. That information is relayed to the customer in the form of a budget analysis which can be presented to the customer’s asset manager. “It allows them to have a list of items they should consider budgeting for,” Saylor says. “In many ways it covers our client and us because if something does become problematic it’s not a big surprise. It was already addressed and possibly even already budgeted for.”
When the company is overseeing an older building, they aim to provide customers with a budget and detailed return on investment report based on water usage. “We want to show the customer how much they’ll get back if they invest in a retrofit,” Saylor says.
The company has been offering budget analyses since its inception though it was more of an informal task early on. “When we started out, we’d tell our clients that we could prepare a summary and some photos to help them out but now it’s evolved into something a bit more sophisticated,” Saylor says. “Since the downturn in the economy, budget has become even more important to our clients. Offering a budget analysis is a value-add for us and is one of several ways we try to differentiate ourselves from the competition.”