Three years ago John A. Taylor, president and director of operations with Taylor Irrigation Service in Houston, says he didn’t use social media and really had no idea what it even was. Taylor says he certainly didn’t think it could do anything for his business. But today he believes that one of the biggest mistakes a company can make is to ignore the opportunity that social media creates. As a company, Taylor Irrigation has become incredibly active in the social media world. Taylor shares a few tips for other companies considering involvement.
Building a brand. Social media provides a platform to be seen, heard, and recognized, Taylor says. It helps build a brand, which is very important. It not only creates an opportunity for potential customers to find you, but it allows both future and current customers to learn more about your company and its mission. It’s a great platform for addressing the market.
Improving SEO and website traffic. Taylor says that even though he doesn’t know much about search engine optimization (SEO), he has found that social media is an excellent way to create a presence on the Internet and drive more business his direction. Driving traffic to your site is good and social media is an excellent outlet for that.
Sowing seeds. While it may seem counterintuitive, the number one reason that Taylor started utilizing social media was actually to reach the “do-it-yourselfers” out there. He wants to eventually make them his clients and he has found that social media has been a great way to reach t hem. The company takes three or four calls a week from do-it-yourselfers who just want to know how to install a controller or do a small job on their own. Instead of turning them away, Taylor helps. He says it’s all part of planting seeds. He could charge a consultation fee but he sees the free help as an opportunity to build a relationship and a future client. It’s happened many times before and that’s why Taylor uses both social media and his website to offer lots of “DIY” tips. It’s already lead to many jobs.