Wednesday, November 26, 2014

Home News Viral visuals

Viral visuals

Design/Installation

Use social media to market your company.

Brian Horn | December 20, 2013

Traven Pelletier works the social networks to promote his business, BLOOM! Garden Center and Elemental Design.

From a Facebook page to soliciting reviews, he recognizes the value of viral marketing. One venue that has been particularly successful is Houzz, a photo driven network dedicated to home design, inside and out.

Pelletier says that this season, two interesting projects surfaced because of his company’s presence on Houzz. “We have 350 photos on the site, and I don’t pay anything,” he says, relating how users can search the site to find inspiring designs using keywords.

“We put our testimonials on the site,” he adds, comparing it to a Pinterest image-driven format. Pelletier has invited clients to review his firm, which builds even more positive PR.

“We have 12 reviews on the site now, and when you search landscape design in our region, our company shows up,” Pelletier says.

 

Top news

People are strange

Thoughts from the floor of the 2014 Irrigation Show.

Hydro-Rain and Philips Hadco win new product contest

More than four dozen new products vied for the top spot at the annual event.

New webinar series announced

IA offers a host of business and technical education opportunities for 2015.

Jim Huston releases new book

‘Job Descriptions for Green Industry Professionals’ is designed to help landscapers find better talent.

Clean your plate

Marty Grunder gives three tips on how to move tasks from your plate to someone else’s.

x