Saturday, September 05, 2015

Home News Sharper images

Sharper images

Design/Build and Hardscape

Follow these tips when using HOUZZ to promote your business.

Kristen Hampshire | December 20, 2013

Capture photographs that can shape the image of your company with a few helpful pointers from Traven Pelletier, whose company, BLOOM! Garden Center and Elemental Design, is represented on HOUZZ with hundreds of pictures.

Creative angles. Rather than the straight-on point-of-view shots, grab people’s attention with fresh angles. For example, hone in on a plant detail while allowing a wash of hardscape to fall into the background. Or, capture woodwork detail with a clear-sky backdrop.

Challenge the photog. Not confident about your photography skills? Recruit a friend, or professional. “Challenge this person to think outside of the box and make your work stand out,” Pelletier says.

Show the big picture. An overview shot of a project will give a sense of the scope, scale and context – the surrounding environment (such as the home).
 

Top news

Acquistions from the buyer's perspective

Jim Huston’s summer brainstorming session focused on the ups and downs of buying companies and also included an inside look at one of L&L’s Top 100 companies.

JDL acquires Tieco

The irrigation company has six locations in Alabama and Florida.

Take stock of seeds

Grass prices have stabilized and should stay steady.

Fungicide receives federal registration

Kabuto Fungicide SC is for preventative and curative dollar spot control.

TruGreen acquires Boston company

Noon Turf Care is now part of the lawn care giant.

x