Wednesday, January 28, 2015

Home News Sharper images

Sharper images

Design/Installation

Follow these tips when using HOUZZ to promote your business.

Kristen Hampshire | December 20, 2013

Capture photographs that can shape the image of your company with a few helpful pointers from Traven Pelletier, whose company, BLOOM! Garden Center and Elemental Design, is represented on HOUZZ with hundreds of pictures.

Creative angles. Rather than the straight-on point-of-view shots, grab people’s attention with fresh angles. For example, hone in on a plant detail while allowing a wash of hardscape to fall into the background. Or, capture woodwork detail with a clear-sky backdrop.

Challenge the photog. Not confident about your photography skills? Recruit a friend, or professional. “Challenge this person to think outside of the box and make your work stand out,” Pelletier says.

Show the big picture. An overview shot of a project will give a sense of the scope, scale and context – the surrounding environment (such as the home).
 

Top news

Rental red flags

Own the process by knowing what to do before you need a loaner.

Haute hardscapes

Capturing the summer cottage market on northern Michigan’s lakeshore, Matt Esch and his team create high-end outdoor living spaces that garner industry attention.

John Deere unveils app center

The new app site for Deere equipment users is available on iTunes.

Real Green names new president

Don Brown took over the position from Joe Kucik, effective in December.

ServiceMaster announces new stock offering

The company has filed for 25 million more shares of common stock.

x