Saturday, August 23, 2014

Home News Phasing the work

Phasing the work

Industry News

Breaking projects into smaller pieces will appeal to clients.

Kristen Hampshire | April 19, 2012

Breaking big projects into budget-friendly pieces has secured long-term accounts for Moscarino Outdoor Creations. Taking a phase approach to designing landscapes gives clients financial flexibility and allows them to buy into a large-scale plan without feeling the pain in the wallet all at once. And in down economy, a piecemeal approach like this has been a real boon for business.

The key is giving clients options in different price ranges. “We always present different concepts, and once we get the final plan, we break down every part of it as a cost,” says Chas Moscarino, president, Moscarino Outdoor Creations, Columbia Station, Ohio. “We lay out the project like a floor plan and price every material.”
    
That way, clients can make decisions on where they want to save and splurge. Also, taking a project in phases helps Moscarino Outdoor Creations meet high expectations on tight budgets. “If a client is telling me their budget is $20,000 but I see $80,000 of work on the property, I always ask if this is something they want to stake out over a period of time,” Moscarino says.  

By laying out a project in a phase format, clients can see the vision of what a landscape will be when totally complete, and feel comfortable with the immediate investment to get the project started.
    
For example, if a plan includes a $50,000 outdoor fireplace, the first phase might include setting concrete and installing electricity. “We get these elements prepped now so we can do (the fireplace) when the time is right,” Moscarino says. “The same goes for landscaping and trees – as long as we know it’s in the plan, we can prepare for it. And clients like that approach.”

Top news

This wasn’t built in a day

Start small if you are thinking about adding design/build services to your portfolio.

Equity company purchases The Dwyer Group

For the second time, The Riverside Company has acquired the Texas franchising company.

The power of personal relationships

Total Lawn Care tailors a customer-friendly approach to lawn care.

Hunter hires new product manager

Kowalewski joins Hunter to support its micro irrigation business segment.

Drain on the brain

Knowledge of drainage systems can mean a significant boost in profit because of the specialized nature of the service.

x