You better bring your best if you want to play in the Garden State.
There is no room for wimps in the northern New Jersey landscape market. The competition is fierce, says Dan Kindergan, owner of Bergenfield-based Kindergan Landscaping. And, those rivals are big, and good at what they do. “There are companies who have been in business for a very long time,” he says.
Kindergan happens to be one of them, with 25 years under his belt and a strong network of clients and contacts in the communities surrounding his company’s headquarters – which happens to be the town where he was born and raised. Deep relationships are what it takes to maintain and grow a business in this area, and any region for that matter, Kindergan says. “We really focus on referrals and customer service,” he says.
And Kindergan’s version of focus is an aggressive level of dedication. He visits every single job site. He closes the loop on every job, coordinating with managers, designers and clients. He’s in the trenches. “It makes for a very challenging personal life,” he admits. “But at the end of the day, I have made a commitment to the people who have been here for so many years,” he says of his longtime employees. He’s standing alongside them, working the long hours. Most of the staff has with the firm for at least a decade.
Meanwhile, Kindergan’s relationships in the community are equally important to growing the business and winning bids. He volunteers in his community of Wykoff and serves on their Shade Tree Commission. “I have been a guy who has always been a networker,” he says. “I attend a certain number of meetings, and I stay active in the industry, as well.”
And the new design center in Wyckoff will help Kindergan Landscaping expand its service radius and tap into a customer base knows the Kindergan name but sees competitors’ trucks and jobsites. Visibility is a big deal. “Because I moved to the town of Wyckoff 13 years ago, I felt it would be great to have a location there because of the referrals I have there – but we didn’t have a presence,” he says. “We needed a more visible curb appearance and to have a home base in that area.”
Kindergan hopes the design center will help the business win some market share in the Wyckoff area where he lives. So far, locals are buzzing about the company’s outdoor display. “We are definitely getting more name recognition and improving our branding,” he says.