Thursday, August 21, 2014

Home News Youth movement

Youth movement

Design/Installation

A younger client base at H&M Landscaping pushed the company to increase its social media efforts.

Kristen Hampshire | April 17, 2013

H&M Landscaping was recognized last year as a top landscaping firm in northeast Ohio by Cleveland magazine. Owner Mark Mazzurco says the company’s dedicated social media efforts and robust website have a lot to do with the recognition.

People know H&M because the company is easy to “find” where people today look: online.

“The social marketing aspect of business has been huge for us,” says Mazzurco, adding that if you Google “Cleveland” and “landscape” or “pavers,” H&M usually comes up as one of the top two search results.

“The age bracket of our customer base used to be between 45 and 60 years old, but that was 10 years ago,” Mazzurco says. “Today, our clients are in their mid-thirties to sixties. They’re younger and their on smart phones, they’re not picking up phone books. They go to the Internet to find services.”

H&M has a Facebook page with a lot of traction, and an in-house tech expert who helps drive the online social media marketing and web efforts. Mazzurco admits he struggled with social media for a while. “But when I started tracking the results, once you start seeing the ROI that comes from it, where do you want to spend your time and effort?” he says.

For more on H&M Landscaping, read:

Choose wisely

All about people

Top news

This wasn’t built in a day

Start small if you are thinking about adding design/build services to your portfolio.

Equity company purchases The Dwyer Group

For the second time, The Riverside Company has acquired the Texas franchising company.

Inside tech sales

How Noon Turf Care leverages technology to run its business.

The power of personal relationships

Total Lawn Care tailors a customer-friendly approach to lawn care.

Companies sign licensing agreement

FMC will develop and market two turf and ornamental products for Arysta LifeScience.

x