A younger client base at H&M Landscaping pushed the company to increase its social media efforts.
H&M Landscaping was recognized last year as a top landscaping firm in northeast Ohio by Cleveland magazine. Owner Mark Mazzurco says the company’s dedicated social media efforts and robust website have a lot to do with the recognition.
People know H&M because the company is easy to “find” where people today look: online.
“The social marketing aspect of business has been huge for us,” says Mazzurco, adding that if you Google “Cleveland” and “landscape” or “pavers,” H&M usually comes up as one of the top two search results.
“The age bracket of our customer base used to be between 45 and 60 years old, but that was 10 years ago,” Mazzurco says. “Today, our clients are in their mid-thirties to sixties. They’re younger and their on smart phones, they’re not picking up phone books. They go to the Internet to find services.”
H&M has a Facebook page with a lot of traction, and an in-house tech expert who helps drive the online social media marketing and web efforts. Mazzurco admits he struggled with social media for a while. “But when I started tracking the results, once you start seeing the ROI that comes from it, where do you want to spend your time and effort?” he says.
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